"Our Young King Hair Pomade provides a medium hold + natural luster shine to unruly curls, minus any stiffness. This moisturizing Pomade is an amazing way to provide hold and improve overall hair health, without any drying effects that gels and hairsprays tend to cause. It is great for taming flyaways and ideal for sculpting and slicking straight or curly hair in place. Made with the same natural ingredients he loves— Including Aloe Vera & Coconut — and free from harmful sulfates, silicones, and parabens."