Wild Willies ProGro Beard Soft was designed for one purpose. To soften your beard! our Pro-Growth Beard Soft was formulated to effectively lock in moisture and hydrate your beard. Packed with quality ingredients and essential oils, your beard will stop feeling like a brillo pad and start to feel like a plush pillow. Beard soft may be the best decision you could ever make. Rough has its place, just not on your face.