The mascara comes in cardboard packaging and is further encased in a cyan-colored cylindrical slender plastic tube. The function is of a screw cap with the wand attached to it. The name of the brand and product is written in a black accent. Overall, the packaging is beautiful for a drugstore mascara and has a very soothing touch to it. Coming to the applicator, the wand has a conventional slender shape without any curve or anything. The bristles are short, soft, and won't hurt the sensitive eye area at all. The shape of the wand is something I loved as it helps you to spread the product well and is easy to apply on the lower lashes too. In fact, once I am done with this mascara, I am surely going to preserve the wand and use it as a spoolie for lower lashes.