Our Wavy Hair Shampoo formula is custom-made for wavy hair. Infused with our Proprietary Peptide Technology and rice protein for luscious locks and dreamy waves. Our Proprietary Peptide Technology allows peptides to dive into your hair follicles and work their magic. We’ve included a rich combination of peptides, amino acids, proteins, and vitamins that support all hair types and textures. Our formula is the ultimate solution for your hair care journey, offering boosted hydration, increased volume, intensified shine, and an extra layer of protection – all tailored just for you. This nourishing formula is specifically made for naturally wavy hair. That is why we have added rice protein. This helps reduce frizz, add hydration, and increases hair elasticity all while giving you bouncy voluminous waves. V&Co. is a family-owned company on a mission to provide you with the highest-performing hair care products in the industry. Each product is tailored to your hair type because your hair health is our priority. Your healthy hair journey starts here!