Our Straight Hair Shampoo formula is custom-made for straight hair. Infused with our Proprietary Peptide Technology and aloe juice for sleek and smooth locks. Proprietary Peptide Technology allows peptides to dive into your hair follicles and work their magic. We’ve included a rich combination of peptides, amino acids, proteins, and vitamins that support all hair types and textures. Our formula is the ultimate solution for your hair journey, offering boosted hydration, increased volume, intensified shine, and an extra layer of protection – all tailored just for you. This moisturizing shampoo is specifically made for naturally straight hair. That is why we have added aloe juice. Our aloe juice helps give you irresistibly soft strands and radiant shine. V&Co. is a family-owned company on a mission to provide you with the highest-performing hair care products in the industry. Each product is tailored to your hair type because your hair health is our priority. Your healthy hair journey starts here!