To create the right products for natural hair, Suave asked the experts. Introducing the new Suave professional's collection for natural hair a range inspired by and made for women with natural hair. Collaborating with over 5,000 women with natural hair to craft, test, and adapt formulas. The formulas are also color-safe. Each moisture-rich formula is infused with natural shea butter, known to deeply moisturize, and pure coconut oil to help fight frizz, reduce breakage, and enhance shine. The collection nourishes and repairs natural hair and helps Suave women embrace curls, coils, and waves alike. For over 75 years Suave has offered professional quality products for the entire family. The Suave mission is to make gold standard quality attainable to all, so everyone can look good, smell good, and feel good every day.