Hair can become brittle for a number of reasons, including color-treating. Purple rice water strength & color care shampoo helps restore hair to a stronger, healthier state. This sulfate-free shampoo by SheaMoisture is a hair-strengthening shampoo and nourishing shampoo. Repair damaged hair, like color-treated or relaxed hair, with this strengthening shampoo and hair repair treatment that removes dulling residue, while restoring shine and strength. Made with purple rice, Wild Orchid, Sweet Violet Extract, and SheaMoisture's certified organic fair trade shea butter, this strengthening shampoo and hair repair shampoo leave hair looking regal. Once forbidden, Purple Rice, combines with Wild Orchid and Sweet Violet Extract in this mineral-rich cleanser that removes dulling reside, while restoring shine and strength. Purple pigment helps to naturally brighten and banish yellow, brassy tones. Apply this sulfate-free shampoo to wet hair and gently massage the repairing shampoo into a rich lather. Rinse thoroughly. For best results, follow our Purple Rice conditioner hair care.