Rimmel Wonder 'Cloud Eyeshadow is an all-day wear soft eyeshadow. Whipped texture blends like a dream with fingertips, for buildable color you can control. Ultra soft tapered applicator for quick and mess- application. Built in primer allows for all-day wear and zero creasing. Rimmel's extensive range is kept bang up-to-the-minute as it translates the look of London into new shades, products, packaging and advertising. But however creative and fashion-forward, Rimmel products are always easy to use. Rimmel London Magnif'eyes Eye Shadow Our new ultra-blendable formula comes in a range of finishes from mattes, shimmers to high glitter. Silky smooth finish and high impact color for all day wear.