This revolutionary eyeliner delivers an intense finish that is perfect for creating a smoldering and sexy eye look whether you're out for business or pleasure. Draw bold lines to highlight your eyes in just a single stroke. The formula is waterproof and color-intense for a look that lasts. The exaggerated eye definer pencil is the perfect mainstay of any eyewear collection and a great gift for women who want to achieve the London look. We live for the riot of color on the streets. For the vibrant clubs and the hidden bars. We devour the music and the energy and come back for more. Rimmel believes in fashion without rules and values every individual interpretation of beauty. Rimmel extensive range of hot looks and cool prices is kept bang up-to-date with new products and packaging launching all the time. Our products are creative and fashion-forward. Versatile and accessible. They are designed to encourage experimentation and self-expression.