Big, clump-free, voluminous lashes: Our hour-glass brush is shaped to hug the lash line to plump lashes for a bold, wide-eyed false eyelash look from root to tip. Get big, gorgeous lashes that are so va-va-voluminous, they'll swear you're wearing falsies. | Long-lasting mascara: Get the lash look you want with long-lasting Rimmel mascara. Find a range to achieve any look you choose—in regular wear, washable, and waterproof mascara formulas. Explore our many mascara formulas to address every eyelash need. | Be you Rimmel Mascara is the perfect way to accentuate what makes you, you. Try with our full line of Rimmel products, including foundation, concealer, eye liner, contouring kits, eye shadow, bronzer, lipstick, lip gloss, blush, & highlighter. | True to you: What started with the first non-toxic mascara has lead to more than a century of legacy, leadership and innovation in affordable makeup, beauty products, and tools. At Rimmel, we’re not here to define your look. We innovate to take you there. | Rimmel quality: Try Rimmel quality beauty products if you've liked those from L'Oréal, Maybelline, Revlon, NYX, e.l.f., Too faced better than Sex Mascara, Clinique, MAC, Sonia Kashuk, Neutrogena, Physician's Formula, Glossier, Sephora & bare minerals.