Rimmel brow this way professional eyebrow pencil turn up the brow wow! The brow this way professional eyebrow pencil is Rimmel iconic brow tool: An eyebrow pencil with a built-in brush. First, use the brush to tame and sweep your brows into place. Then fill and shape your arches using the long-wearing smudge-proof pencil. For the most natural look, it's best to use short strokes by flicking upwards you can create the look of tiny brow hairs. Then your arches are on point with the ideal eyebrow tint! With 5 shades, there's now a fabulous color fit for virtually every brow.