Pack of 4 for the UPC: 309978695516. Ammonia-free permanent hair color. Uses Radiant, long-lasting rich color that leaves your hair in better condition. Gives you a natural-looking, even color from root to tip that stays beautiful between colorings. Plus, it is formulated to penetrate every strand with its gentle, ammonia-free formula and after-color conditioner infused with nourishing silk proteins. Hair looks silkier, shinier, and healthier than before you colored. 100% gray coverage.