Get easy-to-use, ammonia-free, ultra-light platinum color at home with up to 7 levels of lift. This easy-to-use, at-home hair color is perfect for those with light blonde to medium brown hair. You can lift your color up to seven levels, thanks to the kit's Luminous Platinum Powder, a super lightening powder that works on even darker base shades. Plus, it causes less hair damage. The secret is the formula's Bond Restore Complex™, an anti-breakage technology that causes less damage when achieving high lift blonde results. Don't forget to finish with the violet-pigmented conditioner. It banishes brassy tones for beautiful blonde color, no salon required. Plus, the permanent color is ammonia and paraben-free, and gives your hair a lustrous shine.