You dont need to go to camp in the 7th grade to learn this lipstick trick! With just one swipe, youll get bold and beautiful full coverage color that really lasts. The ultra-moisturizing formula instantly helps hydrate lips while leaving a beautiful semi-matte finish. About Physicians Formula: It all started in 1937, when leading allergist Dr. Frank Crandall created Physicians Formula as an expression of love for his wife Edith, who suffered from lupus and longed for makeup that wouldnt aggravate her sensitive skin. Since then, we have continued Dr. Crandalls concept of healthy beauty. To this day, every one of our products is carefully crafted and tested to meet our strict requirements: they are hypoallergenic, safe for sensitive skin and eyes, and created without any of the 150+ known harsh ingredients found in other personal care items.