HYDRATION & CONTROL Frizz getting in the way of your smooth style? PANTENE Pro-V Smooth Hydrating Anti-Frizz Serum hydrates hair and controls frizz on contact. Nourishing and hydrating, this creamy serum smooths flyaways and helps block humidity for a soft style that moves with you. And unlike frizz control products of the past, you'll get a soft finish without any stickiness, so you can keep the smooth times rolling. STYLE WITH STRENGTH Forget the heavy, sticky, crunchy styling products of the past. With Pantene, we're supporting your hair's natural type and texture with styling products designed to leave your hair touchably soft.