Your hair needs change over time. Generation Beauty SILVER & GLOWING Purple Shampoo has been formulated for any age to brighten greys, help remove yellow tones and soften rebellious strands for touchably smooth, glowing hair. Crafted with Biotin, Vitamin E, and Pro-Vitamin B5, this color safe and silicone free shampoo adds a new boost of nourishment and brilliance to negate brassy color and soften your strands. Made with 0% Silicones, Parabens or Mineral Oil.