Elevate your hair care with Pantene Pro-V Advanced Care Shampoo. This Pantene formula contains a Vitamin B5 Complex and helps prevent protein loss so your hair stays strong against damage. It's also packed with 5 solutions including moisture, strength against damage, smoothness, lightweight protection and color vibrancy. This advanced formula creates a creamy lather that is luxuriously rich to gently cleanse any hair type including color-treated hair. Get 2X stronger hair* when you pair with an Advanced Care Conditioner, as compared to the shampoo alone, to get hair so healthy you shine. *strength against damage; Pantene shampoo and conditioner system vs. the shampoo alone.