Americas #1 longwear lip color just got better! Our advanced formula with resilient, brilliant color and new applicator gives you up to 24 hours of color in just 2 easy, breezy steps. Lasts up to 24 hours 41 beautiful shades that are food proof and transfer resistant all day! Moisturizing topcoat keeps lips feeling moist, soft and smoothAmericas #1 longwear lip color just got better! Our advanced formula with resilient, brilliant color and new applicator gives you up to 24 hours of color in just 2 easy, breezy steps.