"THE BACKGROUND Gift your curls with bounce, elongation, and perfect definition with ORS Curl-Boosting Jelly. This superior styling product provides protection, and a strong hold, while minimizing frizz and dryness. Apply liberally and receive a dose of hydration, softness and elasticity on your curls. This winning curl enhancer will also give you a blast of vitamins, shine, and nutrition courtesy of natural ingredients that shea butter, mango, aloe vera, and honey. THE BENEFITS - Stretches and defines your curls - Minimizes frizz and dryness - Plumps and hydrates your curls - Contains natural ingredients such as shea butter, mango and honey THE BRAND Founded by a member of a legacy Black hair care family over 25 years ago, ORS Hair Care has a rich catalog of products that continue to fulfill its promise of style perfection while delivering intense nourishment, health, and moisture. Regardless of your length, texture, color, or porosity, our affordable ORS products are infused with ingredients that are specially curated for all your hair needs. We are your most reliable brand from wash to style and beyond, and we always have been. YOURS THEN. YOURS NOW.