The Old Spice Gentleman's Blend Deep Moisture Shampoo with Brown Sugar & Cocoa Butter scent is so gentlemanly it will hold the door for you as you leave the store. Packed with all the ingredients you love, and none that you don't. Hair is more moisturized, soft, smooth and healthy looking with nourishing shampoo.1 - Wet hair. 2 - Lather. 3 - Rinse.