It's prime time. Meet NYX Professional Makeup Plump Right Back Makeup Gripping Primer, a revolutionary serum and primer that does more than just extend the wear of your makeup. Infused with five skin-loving electrolytes and vitamins, including hyaluronic acid, vitamin E, pro-vitamin B5, magnesium and potassium, this lightweight and moisturizing primer leaves your skin looking more plump and radiant.

This primer serum helps smooth skin for an even and streak-free makeup application, gripping makeup to extend the wear of your foundation and concealer. Its vegan and cruelty-free formula absorbs quickly, leaving your skin primed and ready for makeup application. It's suitable for all skin types, including dry skin, so everyone can enjoy the benefits of this serum primer .

To use, simply smooth a dime-sized amount of primer onto clean skin using the Silicone Applicator. Then, apply your foundation and other makeup as usual before sealing it all in place with the hydrating Plump Finish Setting Spray. Pro Tip: For an extra refreshing start to your routine, make like a makeup artist and store your Plump Right Back Primer and Serum in the fridge and enjoy the invigorating sensation on your skin.