Maintain brighter, stronger, and softer lightened tones with Not Your Mother's Blonde Moment Tone and Repair Purple Conditioner. This dual-action purple conditioner gently tones and maintains brass-free hair.Formulated with Bonding Technology, this conditioner for blondes, lightened brunettes, and gray-haired beauties helps strengthen and smooth lifted cuticles, hydrate hair, detangle hair, and add hair shine, so you're left with visibly vibrant, stronger hair on the regular. This purple conditioner is made with pastel violet pigments that are safe for daily use and quinoa that aids in hair color retention.After shampooing with Not Your Mother's Tone and Repair Purple Shampoo, apply this hair conditioner generously and evenly to hair, working through to ends. Leave on for 2-3 minutes, then rinse well. Safe for daily use. Can be used on natural and color-treated blonde hair, silver hair, or light to medium-toned brunette hair with lightened hues (balayage, highlights, lowlights, ombré, and more). It is sulfate surfactant-free, silicone-free, paraben-free, gluten-free, cruelty-free, and vegan.