Achieve professional-looking results easily with the Red by Kiss .5" Professional Flat Iron. It contains Ceramic Tourmaline technology that produces negative ions to enhance smoothness, shine and manageability. This Red by Kiss flat iron distributes heat evenly for a flawless finish without the potential hair damaging hot spots. It also seals the cuticle to reduce the appearance of frizz. This ceramic flat iron has rounded plate edges that are ideal for creating beautiful curls or flips. The ergonomic design lets you reach all the way to the roots for complete straightening. This professional flat iron heats up to 450 degrees Fahrenheit. It includes a power indicator light, an on/off switch and a swivel cord for added convenience.