More guys trust their facial hair to Just For Men Mustache & Beard because our beard dye is specially designed for coarse facial hair. In 5 minutes, gray is gone. As a bonus, facial hair feels softer and more manageable. Coarse grays can be resistant to color — not with Just For Men Mustache & Beard. In 5 minutes, you get 100% gray coverage for a natural, thicker, fuller look. It lasts until the gray grows back. And your beard will feel softer and more manageable.