Couture overdose. She is couture all the way. Spinning an addictive web of glamour and decadence at the center of her golden world. For her, all that glitters is gold. Her fragrance is Viva La Juicy gold couture. Brand Story: Viva La Juicy perfume by Juicy Couture was created by the innovative design duo that turned a velour tracksuit into a major fashion statement for average women as well as the Hollywood elite.