Joico's K-Pak Reconstruct Deep-Penetrating Reconstructor is the best hair-moisturizing product that reconstructs dry and brittle hair. This reconstructing product can help smooth damaged hair from styling, coloring and physically and chemically treated hair. This revitalizing hair treatment is enriched with amino acids, to help repair hair from deep within the follicle. Joico thrives on producing the greatest hair products for every costumer. Their specially formulated ingredients produce soft, sleek and shiny hair. Joico's experts design products to enhance hairs natural health and beauty. Replacing the vivacity in its costumer's lives, by providing expert hair care products is Joico's goal as salon innovators.