Product DescriptionThe john frieda JFS1B flat finish straightening iron with 1'' width straighten plates help you start your day off right. the 1'' width plates give you more control over your hair than straightening irons with wider plates and make it even easier for you to flatten those troubled wavy areas. the longer plates are especially great for people with long hair since you won't run out of plate space running the iron over your lovely locks. it can heat up to 455 degrees f in as little as 15 seconds so you can get out of the house quicker or use those extra minutes to snooze. the high temperature is especially great for hair that normally won't take curl. the lcd display shows the temperature. the ceramic titanium coated plates and advanced ionic conditioning help keep the moisture in your hair and the damage away from your hair. auto shut off will shut your iron off in case you would forget to shut it off. the swivel cord helps you avoid a tangled cord. you will also have an easier time fitting the iron into a narrow drawer because of the cord. a heat mat is included.From the ManufacturerJohn Frieda JFS1 Flat Finish Straightener Get a professional quality hair straightener that salon stylists use You define your look; John Frieda defines your hair. What that means is: You decide on your unique hairstyle then, let this powerful Flat Finish Straightener do the work for you. Advanced technology gives more styling possibilities The JFS1's extra-long ceramic coated plates give you better contact with hair and produces straighter and faster results. Each Ceramic Titanium coated plate prevents damaging hot spots while eliminating static and reducing frizz.The plates are coated with a combination of the best materials for styling. A fusion of titanium and ceramic evenly distributes heat to gently style and protect hair from damaging hot spots. Hair glides easily over the surface of these ultra-smooth plates. As you straighten each strand you'll achieve a salon-perfect finish. High heat means a lot of control over your hair Combined with the JFS1's 15 second instant heat up, this straightener gives you a professional-quality styler with a true ceramic heater. Reach temperatures up to 455 degrees F (235 degrees C) in 15 seconds and you can style quickly and efficiently. Give yourself professional-quality style in just seconds and at minimal cost compared to a trip to the salon. This straightener has a temperature range that's gentle and safe for any type of hair, from the finest to the curliest most resistant. The 11 heat settings heat up to the exact temperature for your hair type.Salon-style straightening with great safety features With ultra-high heat like the JFS1 is capable of, safety is a primary concern. John Frieda has equipped each JFS1 with a protective heat mat. For added safety, the swivel line cord will prevent tangled messes and the auto-shutoff feature turns the straightener off if left on. This prevents any heat damage to you or your possessions. LCD Temperature ControlHair TypePower/Low 275 DegreesDelicate, thin or easy-to-style hairMedium 310 DegreesAverage-to-thick or treated hairMed-High 400 DegreesThick or wavy hairHigh/Max 420/455 DegreesHard-to-style hairKey Features:1" Width Straighten PlatesAdvanced Ionic ConditioningCeramic Titanium Coated PlatesTrue Ceramic HeaterRounded EdgesExtra Long PlatesLCD Temperature ControlHeats up to 455 Degrees F (235 Degrees C)15 Second Instant HeatAuto ShutoffSwivel CordHeat Mat Included