Show frizz who's Boss! Equipped with a professional motor that promotes fasterdrying and lasts up to 3x longer, This must-have dryer makes every day a goodhair day. Advanced ionic technology increases ion output by 50% to conditionand gently tame frizz while adding manageability and shine. Titanium ceramictechnology provides gentle, even heat to protect hair from damage. Use theconcentrator attachments for sleek, smooth styles, and the diffuser to boostcurls without added frizz. Then, lock in your perfect look with our cold shotfeature. Salon results at home made easy!