Uplifting brightness from cactus flower and a pink floral bouquet. Hints of rosebud for an elegant sensation of softness and strong femininity. Warmth from cedarwood encouraging confidence and ease. After Boss Jour and Boss Nuit, Hugo Boss unveils Boss Ma Vie. The fragrance was inspired by ‘the independent spirit of a woman as she pauses to indulge in the simple moments in life : a walk home at dawn, the sun on her skin, the touch of a flower’. The bottle retains its original shape and adopts a light pink tone. The company was founded in 1924 by Hugo Boss and originally produced general-purpose clothing. The company went public in 1988 and introduced a fragrance line that same year.