Meet the dryer that goes above and beyond. The Hot Tools™ Pro Artist Black Gold Pro 2000 Watts Ionic Salon Hair Dryer. Salon quality drying and more. Durable AC motor and a mighty 2000 watts of power provide an unwaveringly powerful airflow. Efficient ceramic + Ionic Technology (plus, a built-in ion generator) amp up the performance and dial down on the damage. Customize the experience with multiple heat and speed settings (4 heat/3 speed) to choose from, or with just a press of the turbo boost button for even quicker results. The styling possibilities are endless with the ionizer switch. You choose what you need, 'off' to volume up or 'on' for some added smoothness. Choose the Hot Tools™ Black Gold 2000 Watts Hair Dryer, because you can never have too much style.