Goody Tru is a creative collaboration that honors the unique vision of some of today’s most compelling multi-cultural artists while also celebrating individuality and self-expression. These artists have come together with the most-loved hair accessory brand in the world to create a unique style narrative that’s all about embracing a brighter, bolder you. Only at Walmart! The Goody Tru x Reyna Noriega Ouchless® Forever™ Elastics are 3x stronger than standard elastics, and feature a 16 strand inner core that bounces back to its original shape. Multicolored 20 count.