Experience the gold standard in moisture, with Gold Series from Pantene Moisture Boost Shampoo. Thoughtfully developed by Black PhD scientists and perfected by Black hair stylists, every bottle of our paraben-free formula is infused with Argan oil. It gently cleanses to help remove product build-up and impurities. The rich creamy lather instantly softens and hydrates rough cuticles and primes hair for styling. Also try Gold Series from Pantene Moisture Boost Conditioner for optimal hair health.