Gold Bond Pure Moisture Lotion provides ultra-light 24-hour hydration free from parabens, dyes and fragrances, with powerful moisturizing ingredients that will leave your skin looking healthier. This nourishing lotion is clinically shown to provide immediate hydration for 24 hours, so you can use it as a daily body and face lotion to keep skin moisturized all day long. Uniquely formulated with 3 vitamins and 7 moisturizers, plus hyaluronic acid and naturally sourced grapeseed oil, Gold Bond Pure Moisture Lotion attracts and retains moisture while preventing moisture loss. This exclusive Gold Bond formula is dermatologist-tested and hypoallergenic.