For centuries, the argan nut was a national treasure maintained by the natives of the Argan Forest in Morocco. The precious argan oil extracted from the nut was believed to be used not only for its soothing qualities, but also as a beauty serum. This ancient Mediterranean ingredient has now become a beloved staple in beauty practices around the world. Referred to as "liquid gold," argan oil is an extremely rich substance containing beneficial nutrients, fatty acids and vitamin-E; a known antioxidant. The same emollients that make argan oil so beneficial for skin work wonders on dry dull hair. Argan oil is used to help smooth the look of split ends, detangle, improve dry scalp feel, and strengthen hair as it grows.