Ed Hardy Love & Luck for men is portrayed as "a shinning, varied blend of natural products and new fragrances". The fragrance was created by perfumer Olivier Gillotin (who too created the first Ed Hardy for men). Christian Audigier outlined the bottle for Ed Hardy Love & Luck. The notes incorporate bergamot, orange, mandarin, cardamom. It includes a heart of absinthe, sage, cypress and violet and a drydown of musk, cedarwood, dull vetiver and agarwood.