Achieve longer lasting lip color and sexy plumped lips with e.l.f. Cosmetics Lip Primer and Plumper. The Primer creates a base for lip color for no budge, no smudge pigment that lasts all day. The cinnamon scented Plumper enhances your lips with a subtle plumping tingle effect for fuller, larger looking lips.Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.