You asked we listened! We improved the formula, and brush head for enhanced performance and application. The e.l.f. Cosmetics Waterproof Lengthening & Volumizing Mascara creates full, thicker-looking lashes that last. The waterproof formula helps prevent clumps and is quick drying. The brush head gives edge-to-edge control and even coating for multiple applications for length and volume. Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.