You asked, we listened! We improved the formula and brush head for enhanced performance and application. The Elf Volume Plumping Mascara creates thicker-looking, bold, and volumized lashes. The dense, oversized brush head fully coats lashes for intense and dramatic effect. Infused with Vitamin B to help condition and strengthen lashes. Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.