You asked we listened! We improved the formula and brush head for enhanced performance and application. The e.l.f. Cosmetics Lash Extending Mascara creates longer-looking lashes that define the eye. The formula is enriched with vitamin B, E, and algae extract to help condition lashes. The new brush head bristles allow for defined, even coating of the lashes. Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.