A man's face goes through a lot: When it comes to creating the best facial moisturizer for men, Dove Men+Care knows that it needs to do more than fight dryness and that maintaining skin's strength and resilience is important. Dove men care's face lotions are designed specifically for men's skin as an easy, effective way to take care of their face and improve the appearance of their skin. Our hydrate+ face lotion, part of the hydrate+ range, is our best face moisturizer for dry skin for everyday use. Fast-absorbing, it provides immediate hydration that lasts all day long without leaving your skin greasy or sticky. Formulated with SPF 15, it also helps to protect you from damage caused by exposure to the sun. The result: Hydrated, more resilient, and healthy skin.