FOR THE GLORY OF A WELL-CRAFTED BEARD Beards grown past the scruff stage will become increasingly unruly. Like pomades for hair, our Beard Balm helps style, shape, and control your beard. Just a small dab will keep it looking healthy and shiny by locking in moisture with nourishing oils and Shea Butter. Directions: Rub fingers on balm in a circular motion, then apply to the beard as needed to style and shape.