Astonishingly Superior® Conditioning Formula Makes Even the Coarsest Beards Feel Softer Helps Soothe Dryness and Beard Itch Designed for Facial Hair of Any Length Premium Barber Grade Quality Improved Scent Sulfate-Free Not Tested on Animals Soft and Healthy Looking Facial Hair is Just 30 Seconds Away Softening your beard is a game changer when it comes to tackling beard itch. But many beard conditioners take a few minutes to work, and when you have things to do and places to be, minutes feel like hours. Our formula contains premium moisturizing ingredients, including Shea Butter and Coconut Oil, that leave even the coarsest facial hair feeling astonishingly soft and supple - in seconds. Plus, with our signature fragrances, you get those renowned Cremo scents where you can enjoy them most - right under your nose.