A Conditioner That Doesn'T Fool You Most Hair Conditioners Require 2-3 Minutes Before Rinsing And Simply Coat Hair With Silicone To Make It Seem Softer. But Silicone Builds Up And Blocks Absorption Of The Truly Beneficial Ingredients Of Any Product. Instead Of Silicone, Cremo Has Powerful Moisturizers And Beard-Specific Conditioners That Penetrate Thick Facial Hair To Soften From The Inside-Out, Giving You And Those Close To You An Astonishingly Superior Feel.