One swipe is all that s needed for some show-stopping eyeshadow drama. Introducing Mineral Wear Diamond Melt-allic, a multifaceted, multidimensional and transformative liquid eyeshadow. The unparalleled three tone multi-chrome finish will take your eyes to the next dimension with color shifting technology and the addition of genuine Lustrous Diamond Dust. The innovative liquid and jelly hybrid amps up the eyes while nourishing the eye area with a soothing blend of Mineral Water and Vitamin E. About Physicians Formula: It all started in 1937, when leading allergist Dr. Frank Crandall created Physicians Formula as an expression of love for his wife Edith, who suffered from lupus and longed for makeup that wouldn t aggravate her sensitive skin. Since then, we have continued Dr. Crandall s concept of healthy beauty. To this day, every one of our products is carefully crafted and tested to meet our strict requirements: they are hypoallergenic, safe for sensitive skin and eyes, and created without any of the 150+ known harsh ingredients found in other personal care items.