Longwear lipstick super-powered with moisture, so it stays fresh and flexible all day. Lasting lipstick locks in a moisture-rich blend of lip conditioners. All-day lip color that doesn't flake or feel heavy. Color and moisture that lasts all day. All day color that doesn't flake or crumble All day moisture Color and moisture that lasts all day. All day color that doesn't flake or crumble. All day moisture.