Designed to smooth, add shine and eliminate frizz. Conair wild primrose 1" ceramic flat iron is designed for salon-caliber styling at home, this innovative flat iron makes it easy to achieve a smooth, sleek style while protecting against heat damage. Extra-long, ceramic-coated plates cover more hair to speed up styling, increase shiny smoothness, and decrease frizz. The true ceramic heater generates a 30-second heat-up for more styling and less waiting, and uniform heat recovery maintains the optimal temperature for consistent results. Multiple heat settings up to 400°F let you choose the temperature that’s just right for your hair type. Explore, create and cultivate the beauty that defines you and express your unique style story with wild primrose. When it comes to keeping your look on trend, Conair has you covered. We’ve been doing beautiful things for hair for over 60 years, and we continue to bring you the latest trends and technology. Our full range of professional-quality hair dryers, flat irons, curling irons, curling wands, hair setters, and specialty stylers make it easy to create the looks you love. Bring out the full beauty of your hair with Conair.