Almay makes it easy to find your perfect lip color. Almay Smart Shade Butter Kiss Lipstick offers 12 shades expertly coordinated to your unique skin tone. The ultra-buttery formula drenches lips in hydration. In fact, 98% of women felt lips were instantly hydrated. Collect the perfect pink, berry, red and nude lipstick for your light, light/medium or medium skintone--shades correspond to Smart Shade makeup.