Want the London look get Rimmel London, scandal eyes retro glam mascara in black, for retro mania. With bold, wide-eyed false lash look the 6's are back. An hour-glass brush shaped to the lash line to plump lashes, fanning them up and out for bold, wide-eyed volume. Coats lashes individually for a big, false lash look in one simple stroke with no clumps. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfect or intimidating, it is like London: Young, urban, eclectic, edgy. It is an expression with no rules, it is real, and it is accessible.